الإشهار الدولي والترجمة إلى العربية - ArabiskaBazar - أرابيسكابازار

International publicity and translation into Arabic

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Explanation of the book

Section: Political books

Number of pages: 288 pages

This book attempts to answer many questions such as: What distinguishes advertising translation? What is the concept of fidelity? What are the limits of fidelity in advertising translation? What are the linguistic obstacles that hinder the translation of texts in this field? The book also seeks to show the difficulties that hinder the translation of an advertising text while maintaining fidelity, and fidelity in the translation of an advertising text means, in essence, fidelity to the commercial purpose, i.e. the product to be promoted.