Crossing the Divide - Geoffrey Moore

Section: human development

Number of pages: 280 pages

Publisher: Juice Books

In Crossing the Divide, Geoffrey Moore shows that the technology adoption cycle—starting with innovators, moving to early adopters, early majority, late majority, and laggards—includes a huge gap between early adopters and early majority. Where early adopters look to sacrifice to get a head start, you wait. the early majority until they are convinced that the technology in question really improves productivity. The challenge for innovators and marketers is to narrow the gap and accelerate technology adoption across all segments as quickly as possible."